VINTAGE SHORTCAKE EPHEMERA
Social Media
  • Berry Happy Home Page
    • Vintage SSC Stationery
    • International Strawberry Shortcake Stationery
    • Vintage SSC Office / School Supply Type items
    • Vintage Shortcake Diaries/ Autograph/Address -n- Telephone books/Journals
    • Vintage SSC Stickers
    • Vintage SSC Calendars
    • Vintage SSC Gift Wrapping Paper
    • Gift Sets with Cards
    • Decorations and Party
    • Vintage Shortcake Recipe Books
    • Vintage Marketing Material / Toy Fair Catalogs /Press Photography
    • Vintage Shortcake Promos/ Articles/Catalog Pages
    • Vintage SSC Instruction Manuals , Pamphlets,and Inserts
    • Vintage Strawberry Shortcake Craft Items
    • All Shortcake Coloring Books & Reading Books
    • Strawberry Shortcake Comic Books Vintage and Modern Classic style
    • Vintage Shortcake Games and Toys
    • Vintage Shortcake Bags
    • Vintage Shortcake Posters
    • Vintage Strawberry Shortcake Frames & Plaques
    • Vintage Shortcake Friendship Club
    • Altaya International Club Ephemera
    • Vintage & Non Vintage Honorable Mention
  • Shortcake Greeting Cards
    • Vintage Valentine's Day Cards
    • Vintage Shortcake Shortcake Mother's and Father's Day Cards
    • Vintage Strawberry Shortcake Easter Cards
    • Vintage Strawberry Shortcake Christmas Cards
    • Vintage Strawberry Shortcake Birthday Cards
    • Vintage Strawberry Shortcake Berrykins Cards and Etc..
    • Vintage Strawberry Shortcake Berry Babies Cards
    • Vintage Strawberry Shortcake Paper Dolls
    • Other Misc. Shortcake Ephemera
    • Vintage Strawberry Shortcake Walking and Dancing Doll Cards
    • Vintage Shortcake Slate Cards
    • Vintage Thinking of You and Friendship Cards
    • Vintage Shortcake Get Well Soon Cards
    • Vintage Strawberry Shortcake Note Cards
    • Vintage Strawberry Shortcake Thank You Cards
    • Vintage Strawberry Shortcake Invitation Cards
    • Vintage SSC Mini Cards & Gift Tags
    • Vintage Mini Plastic Greeting Cards
    • Vintage Postalettes & Postcards Cards
    • International Vintage Shortcake Cards
    • Modern Vintage Style Shortcake Cards
  • Shortcake Ephemera Blog
  • Social Media
  • Custom Image Edits by Micha Hernzart
  • VSE Shared Files
  • Vintage Retro Ephemera
  • Vintage and Retro Ephemera Blog
  • Contact Me

KENNER 1980 STRAWBERRY SHORTCAKE RETAILER CATALOG Supplement (Sales Exec) !

2/15/2020

0 Comments

 
*Click on image below to see the whole Pamphlet in close up detail ! *
(*Some of the information below is a copy of the information I was provided by the seller)
This amazing specimen is a Strawberry Shortcake 1980 Products Catalog
- Retailer Supplement 
of Kenner's original (first year) vintage line

It used to belong to the personal collection of Kenner sales executive Corky Steiner

     Corky's father and uncles were the founders of Kenner Products Co.  Corky was Director of Special Sales and International for many years.  This sample of the 1980 "Welcome to the World of Strawberry Shortcake" catalog is from his personal collection of Kenner mementos, retained in his reference file for 40 years now. 
Kenner introduced THE WORLD OF STRAWBERRY SHORTCAKE line of dolls and accessories in 1980, first shown in the 1980 Toy Fair catalog.  This became one of the most successful doll lines of all time, and pretty much created what became known as the "Small Doll" or "Mini Doll" category in the toy industry.  The toy line was based on an American Greetings character. 
This is a VERY HARD TO FIND catalog (in any, but especially this condition)
This is a 20-page catalog (including cover)......

This catalog is totally dedicated to Strawberry Shortcake product being introduced by Kenner in the initial product line.  This "retailer supplement" was in addition to and separate from Kenner's full line catalog.  This includes the first 4 small dolls (Strawberry, Apple Dumplin', Huckleberry Pie, Blueberry Muffin), Snail Cart, Berry Bake Shoppe, Carrousel, Carry Case, 13" Rag Dolls, 8" Plush Pets, Play-Doh Playset, Betty Crocker Bake Set, and Dip Dots.  It also features the "Free Jewelry" promotion, TV and print advertising schedules, and merchandising store display recommendations. Such an amazing catalog to add to my collection. I still can't believe it!!
*Click on image below to see the whole Pamphlet in close up detail ! *
Picture
0 Comments



Leave a Reply.

Strawberry Shortcake is a registered trademark of SHORTCAKE IP HOLDINGS LLC. Vintage Shortcake Ephemera and Page owner are in no way affiliated with SHORTCAKE IP HOLDINGS LLC. Vintage Shortcake Ephemera and Page owner are also in no way endorsed by any of the companies that originally made the items presented on this website!
IP Address