This little pouch is so cute. Brings me back some sweet childhood memories. I still have such a love for office and school supplies. I am sure it goes way back to when I was shopping for supplies with my sister and Mom after the first day of school when the teacher gave us a list of items we needed for class. We always wanted the supplies to be themed with our favorite characters from the cartoons! This bag does not have any dates on it ,but judging by the image it is from the early 80's. It is an official trademarked item. This may have come within a see through bag like most of the other pencil bags did. It is not a common one you see every day. Love it !